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| 1234 ADVERTISING AND PUBLIC RELATIONS DEPARTMENT MANAGERS |
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Advertising and public relations department managers plan,
direct and coordinate the advertising, public relations and
public information activities of the enterprise or organisation,
under the broad guidance of the directors and chief executives,
and in consultation with managers of other departments or
sections.
Tasks include -
(a) planning, directing and coordinating the advertising and
public relations activities of the enterprise or
organisation;
(b) negotiating advertising contracts with officials of
newspapers, radio and television stations, sports and
cultural organisations and advertising agencies;
(c) planning and managing information programmes to inform
legislators, the mass media and the general public about
the plans, accomplishments and points of view of the
enterprise or organisation;
(d) planning and managing fund-raising activities for
educational, humanitarian and other non-profit-making
organisations;
(e) controlling expenditure and ensuring the efficient use of
resources;
(f) establishing and directing operational and administrative
procedures;
(g) planning and directing daily operations;
(h) overseeing the selection, training and performance of
staff;
(i) representing the department in its dealings with other
parts of the organisation or with outside bodies;
(j) performing related tasks;
(k) supervising other workers.
Examples of the occupations classified here:
- Department manager, advertising
- Department manager, public relations
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